Retail
Entering three new European markets for a retail group
- Client
- Fashion retail group (fictional client)
- Sector
- Retail
- Duration
- 14 months
The challenge
The group wanted to grow abroad but lacked reliable data to decide where and how to enter.
Our approach
We assessed twelve markets with a scoring model, built business plans for the three most promising and supported the selection of real-estate and logistics partners.
The outcome
The first stores abroad opened on schedule, with a repeatable model for the next markets.
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